Why should grooms know marketing and sales?
Overview of marketing and sales in freelance horse grooming
Setting personal and professional goals for the course
Video Lesson 1
Identifying potential clients types
Understanding why a client may need freelance services
Conducting market research to understand industry trends and competition
Seasonal targets
Developing a customer profile for your ideal client
Video Lesson 2
Types of niches in the grooming industry
Creating a unique niche for your freelance business
Developing a marketing plan that includes online and offline strategies
Build a social media presence
Utilizing paid ads for marketing to increase income
Video Lesson 3
Understanding the sales process
Building a sales pitch that showcases your services and expertise
Approaching clients in person
Negotiating prices and closing deals
Networking with industry professionals
Building relationships with other horse grooms
Delivering high-quality services to clients
Building strong relationships with clients
Implementing customer service strategies to retain clients
